Social Media Influencers – Why they matter and how you can use them to help your organisation gain exposure to a wider audience.

First things first, what is an influencer?

These days it’s common to try something new or check out the latest craze simply based on word of mouth.

According to the Influencer Orchestration Network, 92 per cent of people trust recommendations from individuals (even if they don’t know them) over brands. This proves that our peers have the capacity to influence the choices we make.

Your organisation should aim to engage with well known social media influencers such as bloggers, celebrities or ‘Perthonalities’ who’s values and goals align with your organisation.

So, who should you choose to target? Advantages aside, appealing to a social media influencer can be a waste of time if not chosen wisely. 

What makes these influencers powerful is that they have niche-based content. If this content is valuable to your organisation and your target audience then you’re onto a winner.

An example of a social media influencer in Perth is Mummy Blogger Amy Zempilas. This post shows her daughter posing with Cancer Council merchandise. By putting up a photo of her daughter she is instantly connecting with other mums. She has also tagged Cancer Council in her post and used relevant hashtags that make the content more discoverable. 4.5k views isn’t bad either. 

So this week we challenge you to think about someone relevant to both your organisation and your target audience who you can reach out to by tagging them in a post or sending them a tailored message. They might even repost your content.

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