We’re so excited about the coming year and what we can achieve at Hancock Creative. It’s great to feel clear headed and open to ideas and possibilities.
What about you? Have you set yourselves new goals for the new year? Are you ready to change the world? Specifically, are you ready to use social media to change the world?
If the answer’s yes, then you’re in the right place!
What would you like to achieve with your social media this year? Do you want to use social media to raise money, retain volunteers or grow your brand awareness? All of the above?
Once you’ve got a slightly clearer idea about the mission of your social media, we’d love to dig a little bit deeper and find out who you’re talking to across your channels. Who’s your audience?
It’s only when you know who you’re speaking to that you’ll be able to create truly engaging content. And, when you create engaging content, you’ll start achieving your goals – whether that’s more volunteers, more donations, or simply making your organisation a household name.
The interesting part about social media is that you may have many audiences. Most organisations have at least two or three significant groups that they’re speaking to – whether that be mums of school-aged children and/or educated professionals with a philanthropic leaning.
Why is this information important? Well, that’s simple: you need to know who you’re talking to. When you write a post, you have a message that you need to convey. How can you convey it effectively if you don’t know who you’re talking to?
You’ll know when you’ve hit the nail on the head, because your community will start talking back to you – commenting on posts, tagging their friends, sharing on their own pages.
If your organisation has a few different audiences, you might worry that you’ll be ostracising one group by speaking specifically to another. That’s where content planning comes in – making sure that your mix of posts is such that everyone is accounted for.
So there you go! We’d love you to spend the first few days of this new year thinking about your social-media mission and your audience – we promise it will help with content creation in the future!