IGTV is here!

Noticed something different about Instagram recently? Yep, that’s right: IGTV is in the house!

I’m still finding my way around IGTV, but I think it has huge potential … possibly to even rival YouTube!

Here’s what you need to know about IGTV:

Although there’s a stand-alone IGTV app, you can also watch from within Instagram itself. You can’t miss it – it’s right there at the top of your phone in bright orange every time you log on!

IGTV is built for how you actually use your phone, so videos are full screen and vertical. I actually think this works better, because people traditionally use their phones vertically! Don’t panic if all your existing videos are shot in landscape mode! Pro-star Instagrammer @sayhellojo tipped me off with this golden piece of advice earlier this week:

“IGTV only uploads videos that are 9:16 as it is optimised for vertical viewing, buuuut if you have existing videos shot horizontally as 16:9 or 1:1 like most of us you can still use them. Download an app called Inshot and it converts the video for you to the correct specs, then just upload normally. I have a lot of videos to share and they are on You Tube but now I am able to (thankfully) share on IGTV too (without having to re-edit or pay someone to re-shoot)!”

Just like turning on the TV, IGTV starts playing as soon as you open the app. You can search, but the idea is that you’re guided by Instagram by switching between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.

Why am I excited by IGTV, and why do I think we should all give it a shot? Because video is the future of social media! Videos are by far the most engaging content and offer a fabulous opportunity to build your community. Videos in IGTV can be up to an hour long (although this is still being rolled out) and don’t need to be highly polished and professional (just like Insta stories). They offer an awesome opportunity to connect with your audience and show them what really goes on at your worthy cause!

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