If you’re reading this page, you’re someone who wants to make a difference. You work for a cause-based organisation like a not for profit, social enterprise or community group and you have big goals for growing awareness, getting funds, corporate sponsors, attracting volunteers/staff and so much more.
You also are someone who is keen to learn, and isn’t afraid to try to something new. You know any skills you learn can be used to impact thousands of lives for the better.
You are the people Gain & Retain was created for.
Our team have come together with one goal – to change the world for the better. We believe we can create sustainability for the cause sector in our lifetime, by helping them grow their impact by teaching them how to communicate, market and connect with people in today’s digital world.
You have a powerful story, our job is to find it and teach you how to tell it, grow your audience, measure the results, manage your risk and – ultimately – have a bigger impact on the world.
WHO IS IT FOR?
Hancock Creative’s Gain & Retain program is designed to solve the biggest challenges facing cause organisations – not for profits, charities and social enterprises.
The program helps causes build a sustainable future by showing you how to market and measure ROI in a digital world. Our members have big fundraising goals, need new volunteers or to retain the ones they have, they need to attract customers, advocate for their cause, or build awareness.
Gain & Retain will teach you how to tell a powerful story, with the practical hands on skills for growing a cause organisation and the proven steps to grow your cause, and your impact.
RAISE MONEY
“We had a 400% increase in fundraising from our first campaign.” – Felicity Vaughan, Lifeline WA
GROWTH
With increased volunteers, 12 Buckets were able to expand their program to new schools.
GAIN VOLUNTEERS
We tried recruiting volunteers before, but we never had much success.
BUILD SKILLS & CONFIDENCE
We’ve had a huge increase in engagement.
Rebecca Collins – The Kids Cancer Project
“I can confidently say after 8 years of working in agencies and more recently non-profit, Hancock are the most genuinely caring, informed and passionate organisations that I have ever had the pleasure of coming across.
“I love how clear and sincere your guidance is and that it lacks the jargon that often overwhelms in the industry. Just sound & considered advice every step of the way. Which will make a huge difference to each individual and organisation.”
ABOUT THE PROGRAM
The Gain & Retain program has been designed to teach you how to gain and retain all the good things in your organisation – funds, people, supporters, customers, partners and audience.
The 12-month program will grow you and your capability and experience as an individual, while creating long-term capacity and opportunities for your organisation.
This journey is split into four key steps:
1) Tell Your Story
Uncover the stories that already exist in your organisation and develop a cohesive and unified strategy of how to tell them efficiently and cheaply. You will also get a strong understanding of all the story-telling platforms available in today’s digital world, and which ones best suit your organisation and your audience. Learn how to use them, get the most out of them and understand what your audience wants. Start telling a powerful story from your first day in the program, and see the results.
2) Build Your Audience
Now you understand your story, we will help you understand exactly who your audience is, what motivates them and teach you practical and tested methods to attract them to your cause. This section of the program covers different ways to build an audience across platforms, how to run advertising campaigns, and building an audience on a shoestring.
3) Manage Risk & Maximise Reward
By now you’ve begun growing your cause, so this section of the course focuses on how to get the most out of the community you’ve built with authentic engagement strategies. It also looks at anticipating and preparing for digital risk, including identifying and understanding potential issues, the law, and a simple process for managing issues and avoiding potential problems.
4) Build a Sustainable Future
The key to every worthy cause is sustainability, so this section of the program focuses on how to build long-term skills, knowledge and capacity in the organisation. This takes in financial budgeting, training and long-term planning to make sure all elements of the programs are implemented into your cause for the future.
Ella Kent – Zonta House
“We have had a pretty good 48 hours here at Zonta House. The post we put up on the 14th of May calling out for items we needed for the refuge cracked 10,000 reach! It was shared 181 times, and we were inundated with Facebook messages and emails offering support. We spent $0!”
Inclusions
The program includes education from industry experts including Alecia Hancock (award-winning journalist and social media manager), Nick Bowditch (former Facebook and Twitter marketing employee), lawyers, crisis management specialists, and much more.
All members receive a combination of in-person full day training events, online interactive training, one-on-one personal mentoring, and ongoing implementation support.
All organisations also develop a living strategy document. that spells out exactly how you’re going to tell your story, where, why and how. This book becomes your bible for communicating with your audience and supporters, and is informed by education from leading industry experts – and your own team.
- Fully documented, customised strategy plan for your organisation’s social media
- 24-hour 7-day a week access to online training portal, for 2 years
- 12 x in person events with leading industry experts (events held in Sydney, Brisbane and Perth)
- Monthly 2-hour in person Success Sessions with a Gain & Retain mentor
- 6 x interactive Knowledge Building Webinars
- 12 x Social Success Emails with tips, training, and further education delivered direct to your inbox
- Exclusive access to the Gain & Retain Facebook Community
- … and more
“The webinars and workshops were first class.” – Paula Rogers, Baptistcare
Dates
Gain & Retain has fixed intakes, currently they are once per year.
Brisbane: June 2018
Sydney: July 2018
Perth: February 2019
Funding grants are currently available in Sydney, Brisbane and Perth. A range of different grants are available, in different states. So reach out to our team to find out more.