Gain & Retain

Change the World

Building a sustainable future for your cause.

If you’re reading this page, you’re someone who wants to make a difference. You work for a cause-based organisation like a not for profit, social enterprise or community group and you have big goals for growing awareness, getting funds, corporate sponsors, attracting volunteers/staff and so much more.

You also are someone who is keen to learn, and isn’t afraid to try to something new. You know any skills you learn can be used to impact thousands of lives for the better.


Hancock Creative’s Gain & Retain program has been designed for people who work for causes. It teaches them how to tell a powerful story, with the practical hands on skills for growing a cause organisation and the proven steps to build awareness, fundraising and volunteers.

“I was able to immediately apply what was learned and saw immediate effects, including increased Facebook page likes and augmented engagement with our social media content.” – Travis Fitch, 12 Buckets

About the Program

The Gain & Retain program has been designed to teach you how to gain and retain all the good things in your organisation – funds, people, supporters, customers, partners and audience.

The 12-month program will grow you and your capability and experience as an individual, while creating long-term capacity and opportunities for your organisation.

This journey is split into four key steps:

1) Tell Your Story

Uncover the stories that already exist in your organisation and develop a cohesive and unified strategy of how to tell them efficiently and cheaply. You will also get a strong understanding of all the story-telling platforms available in today’s digital world, and which ones best suit your organisation and your audience. Learn how to use them, get the most out of them and understand what your audience wants. Start telling a powerful story from your first day in the program, and see the results.

2) Build Your Audience

Now you understand your story, we will help you understand exactly who your audience is, what motivates them and teach you practical and tested methods to attract them to your cause.  This section of the program covers different ways to build an audience across platforms, how to run advertising campaigns, and building an audience on a shoestring.

3) Manage Risk & Maximise Reward

By now you’ve begun growing your cause, so this section of the course focuses on how to get the most out of the community you’ve built with authentic engagement strategies. It also looks at anticipating and preparing for digital risk, including identifying and understanding potential issues, the law, and a simple process for managing issues and avoiding potential problems.

4) Build a Sustainable Future

The key to every worthy cause is sustainability, so this section of the program focuses on how to build long-term skills, knowledge and capacity in the organisation. This takes in financial budgeting, training and long-term planning to make sure all elements of the programs are implemented into your cause for the future.

“I feel more confident in storytelling now and the content that I should be creating.” – Felicity Vaughan, Lifeline WA


The program includes education from industry experts including Alecia Hancock (award-winning journalist and social media manager), Nick Bowditch (former Facebook and Twitter marketing employee), lawyers, crisis management specialists, and much more.

All members receive a combination of in-person full day training events, online interactive training, one-on-one personal mentoring, and ongoing implementation support.

All organisations also develop a living strategy document. that spells out exactly how you’re going to tell your story, where, why and how. This book becomes your bible for communicating with your audience and supporters, and is informed by education from leading industry experts – and your own team.

“The webinars and workshops were first class.” – Paula Rogers, Baptistcare

Hancock Creative Benefits

We’re not your usual educators. Forget wading through hours of theory and boring lectures, we like to have fun and always focus on teaching up-to-date hands-on stuff you can go away and do. We know you want to start seeing results from day one.

Get Started

Take a step towards achieving your goals today. Fill out the form below, and we will be in touch with you.