Change the World Perth, October 24th 2017

The Digital Marketing Summit for people who want to make a difference.

Specifically created for not-for-profits, social enterprises and community organisations, Change the World promises a full day of inspiration to reconnect you to your cause.



Reserve your seat if you want to:

  • Learn from Australia’s top marketing experts
  • Stretch your marketing budget further
  • Find new ways to fundraise
  • Increase awareness for your cause or organisation

What attendees say about Change the World

Starlight Children’s Foundation

Scott’s Great Walk for Telethon

Bernie Banton Foundation

Do you work for a not for profit, social enterprise or community organisation and want to make your marketing budget stretch a lot further?

It can be pretty darn hard to reach big awareness, customer attraction, fundraising or volunteer goals with limited time and money. Big television and print campaigns can be pretty expensive, and a little bit daunting.

The great news is that social media and digital marketing is a huge opportunity to reach loads of people, without breaking the budget. You just need someone to show you how.

At Change the World you’re going to hear strategies from the best digital marketers from all around Australia that are easy, non-scary, and targeted just for causes.

You’re also going to have heaps of FUN and feel super inspired and energised. Seriously, this is not like any other event you’ve been to before.

You’ll learn things like:

  • Social media trends and opportunities for causes
  • How to dig out your story and tell it in a succinct way
  • Steps to create a social media strategy

” Get digital marketing and social media strategies to help you fundraise, build awareness and attract volunteers for your cause organisation. “

John Smith – Activ

Who is Change the World for?

  • People who work in not for profit, social enterprise or community organisations.
  • Have powerful stories to tell, but know they’re not being told as well as they could be.
  • Have existing stretch goals and targets for 2018, but need strategies to achieve them.
  • Want to develop social media that delivers a real measurable return.
  • Need to reach new audiences (like millennials who live half their lives online).
  • Looking for fresh ideas from people who get your challenges.
  • Need a day of inspiration to reconnect them to their cause.

Why come to Change the World?

  • You’ll learn heaps of cool stuff – like digital and social media strategies you can actually use straight away.
  • Our speakers are seriously awesome. You’ll hear from Australia’s thought leaders in the not for profit and digital marketing space.
  • You’ll feel seriously amazing. Get re-energised and inspired by being around other causes doing super cool things and getting results.
  • Meet other rockin’ people who are inspired by the same stuff as you.

As seen in

Meet the Speakers

Nick Bowditch

Nick is the only person in the southern hemisphere to have worked for both Facebook and Twitter, and the only person in the world to work in marketing for both brands. He is an entrepreneur and social media thought leader, with a passion for authentic storytelling. He is a regular speaker on mental health and has worked with a number of not for profits as an advisor and board member.

Alecia Hancock

Alecia is an entrepreneur, educator, and director of Hancock Creative. She has published hundreds of articles, created award-winning social media campaigns, and is a sought after speaker and not for profit trainer. Alecia was chosen as one of WA’s most influential people in business by NIFNEX, and her business was named Telstra Micro Business of the Year WA 2017, and won a national web award for Social Media Campaign of the Year in 2016.

Richard Bell

Richard is a young entrepreneur and investor, and was recently named one of Start-up Daily’s Top 3 Emerging Leaders in Australia. Since leaving school at the age of 16, Richard has led multi-million dollar education businesses The Entourage and Unfiltered. He also has investments in six high-growth businesses, and sits on advisory boards for businesses around the world. He will be flying in from New Zealand to host Change the World Perth.

Scott Guerini

After learning about fundraising in his 4-year-old Kindy class, Scott decided he needed to help sick kids and babies, so he founded Scott’s Great Walk. Now Scott is 11-years-old and has become a 4x marathoner, walked 382km in 8 years, and become Telethon’s Biggest Littlest Fundraiser by raising $125,000. Scott is a published author and motivational speaker.

Richelle King

Richelle King runs MS Research Australia’s innovative fundraising campaign, Kiss Goodbye to MS. Richelle is a game-changer within the sector, utilising her love of digital marketing and social media to grow a fundraising campaign which has raised more than $5 million in 6 years. Richelle has thrown the traditional fundraising model on its head – executing a million dollar campaign on a tiny budget. Her passion is to disrupt the not-for-profit sector to foster big, bold ideas that will entice the support of the leaders of tomorrow.

Ricky Grace

Ricky Grace

Olympian and champion basketball player Ricky Grace holds a Master’s Degree in Educational Leadership from Notre Dame University in Western Australia. He is among the most successful athletes from the Perth Wildcats basketball team, and had an amazing career during his time with the team. Ricky is the Founder and CEO, Ricky is dedicated to the continued success and growth of the Girls Academy. The Girls Academy program is currently in 29 schools around Australia and has over 2,000 girls enrolled. It strives for positive change and breaks down the barriers that prevent Aboriginal and Torres Strait Islander girls from completing their education.

Lisa Shearon

Lisa Shearon

Once upon a time, Lisa Shearon was a proper, functioning journalist. When children came along, she redirected this passion for storytelling into a nonsensical blog called The Notorious MUM, which – to her own surprise, as much as anyone else’s – has become unfeasibly popular. There have been hiccups along the way, but it just means there are more stories to tell as a result. Kind of like parenting. And life. Lisa can’t wait to share her experiences of being an unlikely influencer at Change the World in Perth.

Luke McLeod

Luke McLeod

Luke has worked with over five hundred Australian and New Zealand businesses from start-ups to global enterprises in helping develop their business and people with a higher level of Emotional Intelligence.  He founded the organisation, Soul Society and is the Managing Director of Soul Consulting. He was also a partner, executive and investor in one of Australia’s fastest growing education companies for startups called the Entourage where he grew and lead a dynamic team. He now leads, manages and has invested in a handful of different businesses along with building a community that is passionate about living a more balanced, stress-free life.

About the Event


October 24, 2017


Telethon Speech & Hearing
36 Dodd St, Wembley WA 6014


9am-4.30pm (Check in 8.45am)

Registration closes in

Register Now

Frequently Asked Questions

Definitely not. You’ve never been to an event like this. There will be pumping music, plenty of laughs, loads of free stuff, heaps of inspiration, and sometimes even a few tears.

This is an event for people who seriously want to change the world, and it is unlike any training event you’ve ever been to. You will leave with your head buzzing with ideas and a heart full of passion.

Absolutely, totally, 100% free. This is our way to give back to the community on a large scale, and tickets to this will always be free.

Speakers may bring along books they’ve published, and they may be available on the day to buy for anyone chasing them.

A limited number of VIP tickets will be available before the event day, for people who want to upgrade to front row seating, lunch included, a goodie bag and a chance to meet the speakers.

Great question, and we’re so glad you asked. There is no catch. Nobody will be selling you anything at all!!! This is our way to give back to the cause sector on a large scale, consider this a way to seriously scale our pro bono hours for the year.

We figure if you love what we do enough, you’ll come and find us when you’re ready to get some more social media help.

Even better, there will be a $5000 training grant available for attendees. Alecia will briefly talk you through this, and let you know how you can apply for it after Change the World is over.

Change the World is put on by Hancock Creative, with the support of a lot of incredible speakers, supporters and sponsors.

Hancock Creative are an award-winning education agency who has worked with not for profits and social enterprises around Australia.

They’ve worked with some very inspiring folks including: Australian Red Cross, Starlight Children’s Foundation, Lifeline WA, Bankwest Foundation, and about 100 others.

Hancock Creative’s mission is to create a better tomorrow by furthering worthy causes around the world. So that’s why they dreamt up Change the World.

Definitely. We encourage you to bring along a decision maker like a director or CEO, because we hope they’ll get as excited about marketing as we are.

Of course, seat numbers are limited so if everybody in your office registers and we have a wait list, we may ask you nicely to reconsider if everybody needs to be there. 😉

Nope. There are a strictly limited number of seats, so you need to register before the event day. Once the event is full, we will close registrations, and you don’t want to miss out.

We don’t release the agenda for the day, and that’s for a really simple reason. This event is super expensive to put on (it costs about $200 per person), and our speakers fly from all around the country to be there, so we want to make sure everyone that registers uses their ticket for the full day.

Otherwise, someone else might miss out on a seat while someone else only comes along to see one person.

Besides, we know every speaker is so awesome, you’ll truly want to be there for every single one. We’re investing in you.

This venue doesn’t have a café, but we’re a pretty innovative fun bunch so we have a super cool solution. Food trucks! We’ll turn the carpark outside the venue into a mini food festival for the lunch break so you can grab something tasty for lunch, and refuel with coffee.

How fun is that?

The best thing about this venue is there is heaps of FREE parking. Get in early and you’ll be able to park in the 140 or so bays right outside the venue. Even once that fills up, there is heaps of free street parking on either side of the venue. Pretty awesome, right?

Yourself, and any decision makers at your organisation that you want to inspire with marketing brilliance. We’ll give you a notebook and a pen, but feel free to bring your own notebook (if you take heaps of notes, you’ll run out of space!), or your laptop or tablet.

Definitely bring your smart phone as we’ll be encouraging you to get social throughout the day.

Oops! Feel free to email us at and ask it directly. We’ll get back to you as soon as we can. If it’s a great question, we can also go back and add it to our FAQs.