Change the World Sydney | Brisbane | Perth

The Digital Marketing Summit for people who want to make a difference.

Specifically created for not-for-profits, social enterprises and community organisations, Change the World promises a full day of inspiration to reconnect you to your cause.

 

#changetheworldevent

Reserve your seat if you want to:

  • Learn from Australia’s top marketing experts
  • Stretch your marketing budget further
  • Find new ways to fundraise
  • Increase awareness for your cause or organisation

What attendees say about Change the World

Top Blokes Foundation

Oceans in Focus

International Netball Federation

Do you work for a not for profit, social enterprise or community organisation and want to make your marketing budget stretch a lot further?

It can be pretty darn hard to reach big awareness, customer attraction, fundraising or volunteer goals with limited time and money. Big television and print campaigns can be pretty expensive, and a little bit daunting.

The great news is that social media and digital marketing is a huge opportunity to reach loads of people, without breaking the budget. You just need someone to show you how.

At Change the World you’re going to hear strategies from the best digital marketers from all around Australia that are easy, non-scary, and targeted just for causes.

You’re also going to have heaps of FUN and feel super inspired and energised. Seriously, this is not like any other event you’ve been to before.

You’ll learn things like:

  • Social media trends and opportunities for causes
  • How to dig out your story and tell it in a succinct way
  • Steps to create a social media strategy

” Get digital marketing and social media strategies to help you fundraise, build awareness and attract volunteers for your cause organisation. “

John Smith – Activ

Who is Change the World for?

  • People who work in not for profit, social enterprise or community organisations.
  • Have powerful stories to tell, but know they’re not being told as well as they could be.
  • Have existing stretch goals and targets for 2019, but need strategies to achieve them.
  • Want to develop social media that delivers a real measurable return.
  • Need to reach new audiences (like millennials who live half their lives online).
  • Looking for fresh ideas from people who get your challenges.
  • Need a day of inspiration to reconnect them to their cause.

Why come to Change the World?

  • You’ll learn heaps of cool stuff – like digital and social media strategies you can actually use straight away.
  • Our speakers are seriously awesome. You’ll hear from Australia’s thought leaders in the not for profit and digital marketing space.
  • You’ll feel seriously amazing. Get re-energised and inspired by being around other causes doing super cool things and getting results.
  • Meet other rockin’ people who are inspired by the same stuff as you.

As seen in

Meet the Speakers

Duncan Wardle

Duncan Wardle

Duncan has had a stellar career with the Walt Disney company for 25 years, most recently as the Vice President of Innovation and Creativity. He now serves as an independent innovation and design thinking consultant, with clients like Coca Cola, Ford and the NBA. He was awarded the ‘Outstanding American Citizen Award’ by the White House in 2008 and holds the Duke of Edinburgh Award, presented to him by Her Majesty the Queen. Oh, and he also managed to launch his son’s Buzz Lightyear doll into space!

Simon Griffiths

Simon is the Co-Founder and CEO of Who Gives A Crap, a profit-for-purpose toilet paper company that uses 50% of its profits to build toilets in the developing world. He was also a co-founder of Shebeen, Australia’s first non-profit bar, which was located in Melbourne’s CBD. In 2011, Simon was recognised by The Age’s Melbourne Magazine as one of Melbourne’s Top 100 Most Influential People, and in 2013 he was shortlisted for Young Australian of the Year. He is an outstanding entrepreneur and philanthropist who has built two social enterprises, generating donations of almost $2 million.

Nick Bowditch

Nick is the only person in the southern hemisphere to have worked for both Facebook and Twitter, and the only person in the world to work in marketing for both brands. He is an entrepreneur and social media thought leader, with a passion for authentic storytelling. He is a regular speaker on mental health and has worked with a number of not for profits as an advisor and board member.

Rich Bell

Richard is a young entrepreneur and investor and was recently named one of Start-up Daily’s Top 3 Emerging Leaders in Australia. Since leaving school at the age of 16, Richard has led multi-million dollar education businesses The Entourage and Unfiltered. He also has investments in six high-growth businesses and sits on advisory boards for businesses around the world.

Alecia Hancock

Alecia is an entrepreneur, educator, and director of Hancock Creative. She has published hundreds of articles, created award-winning social media campaigns, and is a sought-after speaker and not for profit trainer. Alecia was chosen as one of WA’s most influential people in business by NIFNEX, and her business was named Telstra Micro Business of the Year WA 2017, and won a national web award for Social Media Campaign of the Year in 2016.

Jo Saunders

Jo Saunders is an international LinkedIn strategist, author and social media educator with a penchant for wearing odd shoes and sparkle. She shows leaders and teams how to increase visibility, establish authority and earn influence using LinkedIn and social marketing tools. She ranked as a top LinkedIn Expert by Klout, and is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World in San Diego. Her passion for what social media delivered started with the art of letter writing and running an international pen-friend club for 8 years!

Gareth Kidd

Gareth has more than a decade of experience designing and delivering training across the sales and social media industries. He’s passionate about inspiring ‘lightbulb moments’ in his audience. He has worked for the largest content marketing company in Australia and has provided hands on coaching to prestigious brands like PricewaterhouseCoopers. He also moonlights as an amateur comedian!

Lisa Shearon

Lisa Shearon

Once upon a time, Lisa Shearon was a proper, functioning journalist. When children came along, she redirected this passion for storytelling into a nonsensical blog called The Notorious MUM, which – to her own surprise, as much as anyone else’s – has become unfeasibly popular. There have been hiccups along the way, but it just means there are more stories to tell as a result. Kind of like parenting. And life. Lisa can’t wait to share her experiences of being an unlikely influencer.

Benjamin Knight

Benjamin is the brand and communications manager at Orange Sky Australia. He has a passion for community connection and believes marketing and communications should always start with strong storytelling. Benjamin will be sharing the story of Orange Sky – a free mobile laundry service for the homeless, promoting connection and dignity, which has grown to 22 services across Australia, facilitated by more than 1300 volunteers. You won’t want to miss his story – last year he swamped by fans!

Ben Davies

Ben heads up the community of 8,000 social cause fundraisers at Chuffed.org a free crowdfunding platform designed specifically for social causes. He’s helped the chuffed crowdfunding community grow their fundraising revenue to over a million dollars, every single month. Ben is excited to share the strategies and processes that best and brightest campaigners use to fund their Not For Profits, Charities and Social Enterprises.

Melissa Abu Gazaleh

Melissa is a young, passionate, award winning business woman, author and CEO who created Top Blokes Foundation. She is passionate about the mental health and well-being of young men – believing that challenging and redefining their own thoughts and behaviours is the key to reducing social issues, such as suicide, family violence, drug and alcohol issues and many other risk-taking behaviours.

Dave Stewart

Dave was admitted as a lawyer in 1995 and since then has been listed among the world’s leading trade mark lawyers. Since 2000, he has won 22 of the 27 trade mark hearings in which he has appeared as counsel. He was awarded a Masters in IP Law and appointed an Adjunct Professor at Murdoch University. Dave has advanced management training and has considerable experience in running a law firms and business development. Dave has written for or been covered by The New York Times, the South China Morning Post, the Australian Financial Review, The Guardian, and The West Australian newspapers.

Catherine – Light for Riley

After losing her newborn son Riley to whooping cough in 2015, Catherine has become a passionate advocate for immunisation. Believing that no child should die from a vaccine preventable disease, she has raised more than $70,000 for research, instigated the donation of more than 150 000 vaccines to children in developing countries, established The Immunisation Foundation of Australia, and travels Australia speaking to parents and health-care providers about the importance of immunisation.

Jennifer Franklin

Jennifer Franklin is a family law specialist. In 2007, Jennifer opened her own practice on Sydney’s North Shore and developed a strong and highly respected team of family law professionals. Jennifer now offers her expertise to clients living in Brisbane, South East and Remote Queensland, New South Wales and Internationally. Jennifer understands the stresses of separation and offers compassionate, authentic advice, providing clients with information that empowers them to make good choices and move forward with dignity and integrity. Jennifer has long worked with not-for-profits and brings a unique perspective to their specific issues. Mother to three gorgeous teenagers and a very old dog, she is a boogie boarding and chocolate enthusiast – but not at the same time!

Vlad Stevanovic

Vlad has an IT background and spent a number of years as a programmer and business analyst before transitioning into digital marketing. Along this journey he’s picked up skills in relationship building, collaboration, video and empathy in design. He’s passionate about helping people and finds his purpose when he can apply all of his skills to help clients reach their goals. For the past 5 years he’s been involved with not-for-profit and human rights organisations, promoting their causes and events.

Bec Chidiac

I started my Pilates career as an instructor 2 years ago whilst nannying full time. After 6 months I decided to pursue my passion for Pilates on a full-time basis. I am now Co-owner of Peaches Pilates Maroubra and Bondi and co-founder of Total Body Toning Online Program which was launched this year with my business partner Tori Clapham. We run the Vegemite Sandwich Project out of both studios in association with The Will2Live Foundation. The act of making a humble sandwich is hardly a taxing task but collectively we are feeding hundreds of those in need.

Alison Hallsworth

Alison Hallsworth

Alison has 25 years of experience in marketing, communications, branding, and social media, and ‘apparently’ talks too much. She is an admirer of wordsmiths, quirky thinking, equality, chutzpah and kindness. Alison is proactive about positive social experiences– working with businesses to get the best out of their people, their plans and their prose. She is committed to promoting online cultures that are positive and supportive. She recently featured on a Facebook panel on Safe Online Spaces to talk about the role of risk management in creating positive social, and has provided strategic direction, crisis support, and training for a broad range of brands from small NFPs in country Australia to large multinationals like Volkswagen. She has extensive volunteer experience organisations like the World Vision, Indigenous Literacy Foundation, Recognise, Barnardos, Welcome to Australia, and Scouts Australia (to name but a few). She is currently a blogging Ambassador for World Vision Australia and foundation sponsor of Bedo Ki Gen.

Greg Hughes

Greg – Light for Riley

Greg became a passionate advocate for immunisation and parenting after loss following the loss of his son Riley to Whooping cough in 2015. Driven by a desire to change a system which could undoubtedly be strengthened, Greg campaigned ardently for the implementation of the third trimester whooping cough booster, culminating in the vaccine being placed on the National Immunisation Program in 2018. Greg has raised more than $70,000 for whooping cough research, led a campaign that saw more than 150,000 vaccines donated to children in developing countries, and has participated in pregnancy expos around the country speaking to expectant parents about the importance of the third trimester whooping cough booster and immunisation.

Greg is a founder and director of The Immunisation Foundation of Australia, and has write a blog (‘Dad Minus One’) where he documents coping with grief and other issues around parenting after loss. He has recently been named as a PANDA community champion and has conducted written pieces and interviews for print and TV media outlets both in Australia and around the world regarding coping with loss and other issues around parenting

Jimmy Gardner – Telstra Global Product Marketing

Having been on the front edge of the technology spectrum his whole career Jimmy prides himself in simplifying digital in to meaningful terms so people get it. Be it web platforms, mobile apps or online marketing he’s done it all in businesses large and small in both Australasia, Asia and Europe.

Aleksandra Wocial – Google Partnerships

Strategic Partner Manager at Google Sydney working in Google Marketing Solutions Team. Responsible for identifying, building and partnerships in Australia and New Zealand. Aleksandra is a search engine marketing and advertising expert and is passionate about tech, media and travelling.

Paul Korber – Bing Partnerships

Paul has many years digital media experience spanning ad-tech, agency/resellers and publishers. Having worked in digital advertising sales for Reachlocal ANZ, he moved to London to focus on acquiring digital agency business in Europe and is now a search engine marketing expert and evangelist with Microsoft/Bing in ANZ.

Amanda Jordan – Google Partnerships

Amanda has been at Google for 7 years and has much experience in digital media and advertising. The daughter of an entrepreneur, she understands the challenges business owners face which lets her focus on building partnerships that help organisations grow using Google products. Amanda hails from New Zealand but has developed enough of an accent that she gets teased in both countries.

Sydney

Date

October 22, 2018

Venue

Rydges World Plaza
389 Pitt St, Sydney NSW 2000

Time

9am-4.30pm (Check in 8.40am)

Brisbane

Date

October 25, 2018

Venue

BTP Conference Centre
 1 Clunies Ross Ct, Eight Mile Plains QLD 4113

Time

9am-4.30pm (Check in 8.40am)

Perth

Date

October 29, 2018

Venue

Rendezvous Scarborough Beach
148 The Esplanade, Scarborough WA 6019

Time

9am-4.30pm (Check in 8.40am)

Registration closes in

Register Now

Frequently Asked Questions

Definitely not. You’ve never been to an event like this. There will be pumping music, plenty of laughs, loads of free stuff, heaps of inspiration, and sometimes even a few tears.

This is an event for people who seriously want to change the world, and it is unlike any training event you’ve ever been to. You will leave with your head buzzing with ideas and a heart full of passion.

Absolutely, totally, 100% free. This is our way to give back to the community on a large scale, and tickets to this will always be free.

What we have done with the events this time is given our loyal Change The World supporters the opportunity to make these days happen, so there is now an option to contribute towards the cost of your ticket. You can pay $1 or $1000 – the choice is completely yours! There is no pressure at all to contribute and you can come along 100% free of charge as per previous events if you want. What we will promise though is some amazing surprises on the day for those that help us to put these fantastic events on.

Speakers may bring along books they’ve published, and they may be available on the day to buy for anyone chasing them.

A limited number of VIP tickets will be available before the event day, for people who want to upgrade to front row seating, lunch included, a goodie bag and a chance to meet the speakers.

Great question, and we’re so glad you asked. There is no catch. Nobody will be selling you anything at all!!! This is our way to give back to the cause sector on a large scale, consider this a way to seriously scale our pro bono hours for the year.

We figure if you love what we do enough, you’ll come and find us when you’re ready to get some more social media help.

Even better, there will be a $5000 training grant available for attendees. Alecia will briefly talk you through this, and let you know how you can apply for it after Change the World is over.

Change the World is put on by Hancock Creative, with the support of a lot of incredible speakers, supporters and sponsors.

Hancock Creative are an award-winning education agency who has worked with not for profits and social enterprises around Australia.

They’ve worked with some very inspiring folks including: Australian Red Cross, Starlight Children’s Foundation, Lifeline WA, Bankwest Foundation, and about 100 others.

Hancock Creative’s mission is to create a better tomorrow by furthering worthy causes around the world. So that’s why they dreamt up Change the World.

Definitely. We encourage you to bring along a decision maker like a director or CEO, because we hope they’ll get as excited about marketing as we are.

Of course, seat numbers are limited so if everybody in your office registers and we have a wait list, we may ask you nicely to reconsider if everybody needs to be there. 😉

Nope. There are a strictly limited number of seats, so you need to register before the event day. Once the event is full, we will close registrations, and you don’t want to miss out.

We don’t release the agenda for the day, and that’s for a really simple reason. This event is super expensive to put on (it costs about $200 per person), and our speakers fly from all around the country to be there, so we want to make sure everyone that registers uses their ticket for the full day.

Otherwise, someone else might miss out on a seat while someone else only comes along to see one person.

Besides, we know every speaker is so awesome, you’ll truly want to be there for every single one. We’re investing in you.

All our venues this year have numerous lunch options either right at the venue or very close by. We’ll point you in the right direction on the day.

Sydney – World Square has a carpark with over 550 parking spaces. World Square is also accessible by train with the Town Hall, Museum and Central Stations a short walk away.

Brisbane – BTP Conference Centre has on-site multi-storey parking.

Perth – Wilson Parking is located on Manning Street, Scarborough and there is also parking available along the foreshore.

Yourself, and any decision makers at your organisation that you want to inspire with marketing brilliance. We’ll give you a notebook and a pen, but feel free to bring your own notebook (if you take heaps of notes, you’ll run out of space!), or your laptop or tablet.

Definitely bring your smart phone as we’ll be encouraging you to get social throughout the day.

Oops! Feel free to email us at wow@hancockcreative.com.au and ask it directly. We’ll get back to you as soon as we can. If it’s a great question, we can also go back and add it to our FAQs.