Change the World Melbourne

The Digital Marketing Summit for people who want to make a difference.

Specifically created for not-for-profits, social enterprises and community organisations, Change the World promises a full day of inspiration to reconnect you to your cause.



Reserve your seat if you want to:

  • Learn from Australia’s top marketing experts
  • Stretch your marketing budget further
  • Find new ways to fundraise
  • Increase awareness for your cause or organisation

What attendees say about Change the World

Top Blokes Foundation

Oceans in Focus

International Netball Federation

Do you work for a not for profit, social enterprise or community organisation and want to make your marketing budget stretch a lot further?

It can be pretty darn hard to reach big awareness, customer attraction, fundraising or volunteer goals with limited time and money. Big television and print campaigns can be pretty expensive, and a little bit daunting.

The great news is that social media and digital marketing is a huge opportunity to reach loads of people, without breaking the budget. You just need someone to show you how.

At Change the World you’re going to hear strategies from the best digital marketers from all around Australia that are easy, non-scary, and targeted just for causes.

You’re also going to have heaps of FUN and feel super inspired and energised. Seriously, this is not like any other event you’ve been to before.

You’ll learn things like:

  • Social media trends and opportunities for causes
  • How to dig out your story and tell it in a succinct way
  • Steps to create a social media strategy

” Get digital marketing and social media strategies to help you fundraise, build awareness and attract volunteers for your cause organisation. “

John Smith – Activ

Who is Change the World for?

  • People who work in not for profit, social enterprise or community organisations.
  • Have powerful stories to tell, but know they’re not being told as well as they could be.
  • Have existing goals and targets for 2019, but need strategies to achieve them.
  • Want to develop social media that delivers a real measurable return.
  • Need to reach new audiences (like millennials who live half their lives online).
  • Looking for fresh ideas from people who get your challenges.
  • Need a day of inspiration to reconnect them to their cause.

Why come to Change the World?

  • You’ll learn heaps of cool stuff – like digital and social media strategies you can actually use straight away.
  • Our speakers are seriously awesome. You’ll hear from Australia’s thought leaders in the not for profit and digital marketing space.
  • You’ll feel seriously amazing. Get re-energised and inspired by being around other causes doing super cool things and getting results.
  • Meet other rockin’ people who are inspired by the same stuff as you.

As seen in

Meet the Speakers

Kylie Wallace

Kylie is the campaign manager for The Polished Man, the not for profit organisation celebrating the great men and women in our society who actively commit to ending violence against children.
Fundraising $5 million dollars in 5 years, engaging over 95,000 fundraisers from over 100 countries, inspiring over 56,000 donors and creating a movement of people willing to stand up and say no to violence, Kylie has helped the Polished Man gain mass global support.

Simon Griffiths

Simon is the Co-Founder and CEO of Who Gives A Crap, a toilet paper company that uses 50% of its profits to build toilets in the developing world. To date Simon and his team have donated $1.8 million and at Change the World he’s going to be sharing the best lessons he learnt marketing a cause online. Simon was recognised by The Age’s Melbourne Magazine as one of Melbourne’s Top 100 Most Influential People.

Catherine – Light for Riley

After losing her newborn son Riley to whooping cough in 2015, Catherine has become a passionate online immunisation advocate and has raised more than $70,000 for research, instigated the donation of more than 150,000 vaccines to children in developing countries. Her Facebook Page has nearly 120,000 followers and she is now passionate about sharing her lessons learnt from when things go right, and wrong in a social media world.

Alecia Hancock

Alecia is an entrepreneur, educator, founder of the Change the World event and director of Hancock Creative. She has published hundreds of articles, created award-winning social media campaigns, and is a sought-after speaker and not for profit trainer. Alecia was chosen as one of WA’s most influential people in business by NIFNEX, and her business was named Telstra Micro Business of the Year WA 2017, and won a national web award for Social Media Campaign of the Year in 2016.

Alison Hallsworth

Alison Hallsworth

Alison has provided training, strategic direction, and crisis support for large and small not for profits and causes through to large multinational brands like Volkswagen, Carefree, Zyrtec and Extra. She also consulted on television personality Tracey Spicer’s book launch and with high-profile financial advisor and media personality the Barefoot Investor. She is a blogging Ambassador for World Vision Australia and a foundation sponsor of Bedo Ki Gen.

Gareth Kidd

Gareth is a social media educator and mentor with a strong background in marketing and coaching. Before starting his own business, he developed and ran the social media training program at Isentia, designing and delivering digital training courses for some of Australia’s largest organisations. His clients have included the likes of PwC, as well as State and Federal Government agencies in both Australia and New Zealand.

Rich Bell

Richard is a young entrepreneur and investor and was recently named one of Start-up Daily’s Top 3 Emerging Leaders in Australia. Since leaving school at the age of 16, Richard has led multi-million dollar education businesses The Entourage and Unfiltered. He also has investments in six high-growth businesses and sits on advisory boards for businesses around the world.



March 18, 2019


Smart Artz Gallery, 2 Alfred Place
South Melbourne VIC 3205


9am-4.30pm (Check in 8.40am)

This event is full – register for the waitlist

Register for the waitlist

Frequently Asked Questions

Definitely not. You’ve never been to an event like this. There will be pumping music, plenty of laughs, loads of free stuff, heaps of inspiration, and sometimes even a few tears.

This is an event for people who seriously want to change the world, and it is unlike any training event you’ve ever been to. You will leave with your head buzzing with ideas and a heart full of passion.

Absolutely, totally, 100% free. This is our way to give back to the community on a large scale, and tickets to this will always be free.

What we have done with the events this time is given our loyal Change The World supporters the opportunity to make these days happen, so there is now an option to contribute towards the cost of your ticket. You can pay $1 or $1000 – the choice is completely yours! There is no pressure at all to contribute and you can come along 100% free of charge as per previous events if you want. What we will promise though is some amazing surprises on the day for those that help us to put these fantastic events on.

Speakers may bring along books they’ve published, and they may be available on the day to buy for anyone chasing them.

A limited number of VIP tickets will be available before the event day, for people who want to upgrade to front row seating, lunch included, a goodie bag and a chance to meet the speakers.

Great question, and we’re so glad you asked. There is no catch. Nobody will be selling you anything at all!!! This is our way to give back to the cause sector on a large scale, consider this a way to seriously scale our pro bono hours for the year.

We figure if you love what we do enough, you’ll come and find us when you’re ready to get some more social media help.

Even better, there will be a $7500 training grant available for attendees. Alecia will briefly talk you through this, and let you know how you can apply for it after Change the World is over.

Change the World is put on by Hancock Creative, with the support of a lot of incredible speakers, supporters and sponsors.

Hancock Creative are an award-winning education agency who has worked with not for profits and social enterprises around Australia.

They’ve worked with some very inspiring folks including: Australian Red Cross, Starlight Children’s Foundation, Lifeline WA, Bankwest Foundation, and about 200 others.

Hancock Creative’s mission is to create a better tomorrow by furthering worthy causes around the world. So that’s why they dreamt up Change the World.

Definitely. We encourage you to bring along a decision maker like a director or CEO, because we hope they’ll get as excited about marketing as we are.

Of course, seat numbers are limited so if everybody in your office registers and we have a wait list, we may ask you nicely to reconsider if everybody needs to be there. 😉

Nope. There are a strictly limited number of seats, so you need to register before the event day. Once the event is full, we will close registrations, and you don’t want to miss out.

We don’t release the agenda for the day, and that’s for a really simple reason. This event is super expensive to put on (it costs about $200 per person), and our speakers fly from all around the country to be there, so we want to make sure everyone that registers uses their ticket for the full day.

Otherwise, someone else might miss out on a seat while someone else only comes along to see one person.

Besides, we know every speaker is so awesome, you’ll truly want to be there for every single one. We’re investing in you.

There is an array of cafes and shops nearby on Clarendon Street to grab a bite to eat, or feel free to bring it along.

There is parking available within the vicinity of the venue and the York St/Clarendon St Light Rail Station (Tram 12) is just down the road.

Yourself, and any decision makers at your organisation that you want to inspire with marketing brilliance. We’ll give you a notebook and a pen, but feel free to bring your own notebook (if you take heaps of notes, you’ll run out of space!), or your laptop or tablet.

Definitely bring your smart phone as we’ll be encouraging you to get social throughout the day.

Oops! Feel free to email us at and ask it directly. We’ll get back to you as soon as we can. If it’s a great question, we can also go back and add it to our FAQs.