Change the World Melbourne
The Digital Marketing Summit for people who want to make a difference.
Specifically created for not-for-profits, social enterprises and community organisations, Change the World promises a full day of inspiration to reconnect you to your cause.
Top Blokes Foundation
Oceans in Focus
International Netball Federation
It can be pretty darn hard to reach big awareness, customer attraction, fundraising or volunteer goals with limited time and money. Big television and print campaigns can be pretty expensive, and a little bit daunting.
The great news is that social media and digital marketing is a huge opportunity to reach loads of people, without breaking the budget. You just need someone to show you how.
At Change the World you’re going to hear strategies from the best digital marketers from all around Australia that are easy, non-scary, and targeted just for causes.
You’re also going to have heaps of FUN and feel super inspired and energised. Seriously, this is not like any other event you’ve been to before.
John Smith – Activ
Anastasia Symons is the Brand & Communications Manager for R U OK? one of Australia’s leading health promotion campaigns where she inspires and empowers people to support those struggling with life. Anastasia currently manages a social media audience of over 700,000 and her work has been recognised with ‘Best Social Good Campaign’, ‘Best use of Snapchat’ and ‘Best use of Twitter’ at the Social Media Marketing Awards. Anastasia has over ten years’ experience working across social change organisations and is a passionate storyteller.
Dubbed one of Australia’s leading female trainers by Commonwealth Bank Business Blog, Annette is an experienced speaker and performance coach. She’s worked with brands like Fernwood, LexisMNexus, ghd and Fitness Australia and has toured Australia speaking to more than 300,000 people. Annette’s passion is inspiring people and helping them understand the psychology behind their actions.
Alecia is an entrepreneur, educator, founder of the Change the World event and director of Hancock Creative. She has published hundreds of articles, created award-winning social media campaigns, and is a sought-after speaker and not for profit trainer. Alecia was chosen as one of WA’s most influential people in business by NIFNEX, and her business was named Telstra Micro Business of the Year WA 2017, and won a national web award for Social Media Campaign of the Year in 2016.
Donna is the founder of Socially Sorted, a top 10 Social Media Blog for Social Media Examiner. She helps brands leverage the power of visual storytelling and content strategy in their business and her content has been featured in publications such as Forbes and Entrepreneur Online. Donna is a contributor and trainer for Social Media Examiner and speaks internationally. Donna can’t wait to share her tips on visual storytelling and help worth causes keep up in the digital world.
Alison has provided training, strategic direction and crisis support for large and small not for profits and causes through to large multinational brands like Volkswagon, Carefree, Zyrtec and Extra. She also consulted on televisions personality Tracey Spicer’s book launch and with high profile financial advisor and media personality the Barefoot Investor. She s a blogging ambassador for World Vision Australia and a foundation sponsor for Bedo Ki Gen.
Brent is not your normal academic. He may have a PhD and work at a university, but his field of study is anything but stuffy – he is an expert in why ideas spread. In 2011 he created a formula that calculates why things go viral and he’s excited to share his findings with Aussie causes. His research has been published by the New York Times and he’s a regular expert witness in cases involving digital marketing, spam and hacking.
Monday 14th October 2019
Bayview Eden Melbourne
6 Queens Road
Melbourne VIC 3004
9am – 4.30pm
Definitely not. You’ve never been to an event like this. There will be pumping music, plenty of laughs, loads of free stuff, heaps of inspiration, and sometimes even a few tears.
This is an event for people who seriously want to change the world, and it is unlike any training event you’ve ever been to. You will leave with your head buzzing with ideas and a heart full of passion.
Absolutely, totally, 100% free. This is our way to give back to the community on a large scale, and tickets to this will always be free.
What we have done with the events this time is given our loyal Change The World supporters the opportunity to make these days happen, so there is now an option to contribute towards the cost of your ticket. You can pay $1 or $1000 – the choice is completely yours! There is no pressure at all to contribute and you can come along 100% free of charge as per previous events if you want. What we will promise though is some amazing surprises on the day for those that help us to put these fantastic events on.
Speakers may bring along books they’ve published, and they may be available on the day to buy for anyone chasing them.
A limited number of VIP tickets will be available before the event day, for people who want to upgrade to front row seating, lunch included, a goodie bag and a chance to meet the speakers.
Great question, and we’re so glad you asked. There is no catch. Nobody will be selling you anything at all!!! This is our way to give back to the cause sector on a large scale, consider this a way to seriously scale our pro bono hours for the year.
We figure if you love what we do enough, you’ll come and find us when you’re ready to get some more social media help.
Even better, there will be a $7500 training grant available for attendees. Alecia will briefly talk you through this, and let you know how you can apply for it after Change the World is over.
Change the World is put on by Hancock Creative, with the support of a lot of incredible speakers, supporters and sponsors.
Hancock Creative are an award-winning education agency who has worked with not for profits and social enterprises around Australia.
They’ve worked with some very inspiring folks including: Australian Red Cross, Starlight Children’s Foundation, Lifeline WA, Bankwest Foundation, and about 100 others.
Hancock Creative’s mission is to create a better tomorrow by furthering worthy causes around the world. So that’s why they dreamt up Change the World.
Definitely. We encourage you to bring along a decision maker like a director or CEO, because we hope they’ll get as excited about marketing as we are.
Of course, seat numbers are limited so if everybody in your office registers and we have a wait list, we may ask you nicely to reconsider if everybody needs to be there. 😉
Nope. There are a strictly limited number of seats, so you need to register before the event day. Once the event is full, we will close registrations, and you don’t want to miss out.
We don’t release the agenda for the day, and that’s for a really simple reason. This event is super expensive to put on (it costs about $200 per person), and our speakers fly from all around the country to be there, so we want to make sure everyone that registers uses their ticket for the full day.
Otherwise, someone else might miss out on a seat while someone else only comes along to see one person.
Besides, we know every speaker is so awesome, you’ll truly want to be there for every single one. We’re investing in you.
There are multiple options for lunch available close by including Niche Cafe, Koji Suhi, Mr Percival Cafe & Resturant and B&V Cafe. Alternatively please feel free to bring your own lunch.
Parking is available at the Bayview Eden for $15 per day and there are 4 public carparks within walking distance.
There are multiple trams along St Kilda Road which is a short walk to Bayview Eden.
Yourself, and any decision makers at your organisation that you want to inspire with marketing brilliance. We’ll give you a notebook and a pen, but feel free to bring your own notebook (if you take heaps of notes, you’ll run out of space!), or your laptop or tablet.
Definitely bring your smart phone as we’ll be encouraging you to get social throughout the day.
We are working hard to keep everything on line. You don’t need a physical ticket. Your registration is in our system so we just need your name on arrival to let you through.