Change the World


The Digital Marketing Summit for people who want to make a difference.


Specifically created for not-for-profits, social enterprises and community organisations, Change the World promises a full day of inspiration to reconnect you to your cause.



Reserve your seat if you want to:

  • Learn from Australia’s top marketing experts
  • Stretch your marketing budget further
  • Find new ways to fundraise
  • Increase awareness for your cause or organisation

What attendees say about Change the World

Top Blokes Foundation

Oceans in Focus

International Netball Federation

Do you work for a not for profit, social enterprise or community organisation and want to make your marketing budget stretch a lot further?

It can be pretty darn hard to reach big awareness, customer attraction, fundraising or volunteer goals with limited time and money. Big television and print campaigns can be pretty expensive, and a little bit daunting.

The great news is that social media and digital marketing is a huge opportunity to reach loads of people, without breaking the budget. You just need someone to show you how.

At Change the World you’re going to hear strategies from the best digital marketers from all around Australia that are easy, non-scary, and targeted just for causes.

You’re also going to have heaps of FUN and feel super inspired and energised. Seriously, this is not like any other event you’ve been to before.

You’ll learn things like:

  • Social media trends and opportunities for causes
  • How to dig out your story and tell it in a succinct way
  • Steps to create a social media strategy

"Get digital marketing and social media strategies to help you fundraise, build awareness and attract volunteers for your cause organisation."

John Smith – Activ

Who is Change the World for?

  • People who work in not for profit, social enterprise or community organisations.
  • Have powerful stories to tell, but know they’re not being told as well as they could be.
  • Have existing stretch goals and targets for 2019, but need strategies to achieve them.
  • Want to develop social media that delivers a real measurable return.
  • Need to reach new audiences (like millennials who live half their lives online).
  • Looking for fresh ideas from people who get your challenges.
  • Need a day of inspiration to reconnect them to their cause.

Why come to Change the World?

  • You’ll learn heaps of cool stuff – like digital and social media strategies you can actually use straight away.
  • Our speakers are seriously awesome. You’ll hear from Australia’s thought leaders in the not for profit and digital marketing space.
  • You’ll feel seriously amazing. Get re-energised and inspired by being around other causes doing super cool things and getting results.
  • Meet other rockin’ people who are inspired by the same stuff as you.

As seen in

Meet the Speakers


Anastasia Symons

Anastasia Symons is the Brand & Communications Manager for R U OK? one of Australia’s leading health promotion campaigns where she inspires and empowers people to support those struggling with life. Anastasia currently manages a social media audience of over 700,000 and her work has been recognised with ‘Best Social Good Campaign’, ‘Best use of Snapchat’ and ‘Best use of Twitter’ at the Social Media Marketing Awards. Anastasia has over ten years’ experience working across social change organisations and is a passionate storyteller.

Annette Lackovic

Dubbed one of Australia’s leading female trainers by Commonwealth Bank Business Blog, Annette is an experienced speaker and performance coach. She’s worked with brands like Fernwood, LexisMNexus, ghd and Fitness Australia and has toured Australia speaking to more than 300,000 people. Annette’s passion is inspiring people and helping them understand the psychology behind their actions.


Alecia Hancock

Alecia is an entrepreneur, educator, founder of the Change the World event and director of Hancock Creative. She has published hundreds of articles, created award-winning social media campaigns, and is a sought-after speaker and not for profit trainer. Alecia was chosen as one of WA’s most influential people in business by NIFNEX, and her business was named Telstra Micro Business of the Year WA 2017, and won a national web award for Social Media Campaign of the Year in 2016.

Simon Griffiths

Simon is the Co-founder and CEO of Who Gives a Crap, a toilet paper company who uses 50% of its profits to build toilets in the developing world. To date, Simon and his team have donated more than $1.8million and he’s going to be sharing his best lessons he learnt marketing a cause online. Simon was recognised by the Age’s Melbourne Magazine as one of Melbourne’s top 100 Most Influential people.


Alison Hallworth

Alison has provided training, strategic direction and crisis support for large and small not for profits and causes through to large multinational brands like Volkswagon, Carefree, Zyrtec and Extra. She also consulted on televisions personality Tracey Spicer’s book launch and with high profile financial advisor and media personality the Barefoot Investor. She s a blogging ambassador for World Vision Australia and a foundation sponsor for Bedo Ki Gen.

Brent Coker

Brent is not your normal academic. He may have a PhD and work at a university, but his field of study is anything but stuffy – he is an expert in why ideas spread. In 2011 he created a formula that calculates why things go viral and he’s excited to share his findings with Aussie causes. His research has been published by the New York Times and he’s a regular expert witness in cases involving digital marketing, spam and hacking.


Leigh & Maxi

Trent or ‘Lifeguard Maxi’, as he is more commonly known, is the youngest ever Professional Lifeguard to work at Bondi Beach and is a recognisable face on award-winning TV show Bondi Rescue. Maxi is also a Firefighter, qualified rescue operator, author of a series of children’s books and co-founder of social enterprise Live Learn Survive with Leigh Mason. Leigh is an entrepreneur, founder and director of Australian-made swimwear label Sunrise at Bondi and is a qualified student swimming teacher. Together they have taught 7000 children, in 4 countries about fire and water safety.



Monday 25th November 2019


Hotel Grand Chancellor
23 Leichhardt Street
Brisbane QLD 4000


9am – 4.30pm

Registration closes in


Register for the waitlist

Frequently Asked Questions