Closed Captioning for Your Social Videos

Only 12% of people who watch videos on social media watch them with the sound on. That means, if you aren’t adding subtitles to your video, 88% of people have no frikkin’ clue what you’re talking about. Videos on Facebook have 135% more organic reach than posts do, so chances are you’re already making videos to share. And if you aren’t… the time is now! BUT before you hit record, make sure you’re adding close captioning so people can understand what your video is about.

Here’s what you need to know about best practices for closed captioning your video.

Closed Captioning Apps to use:

The two tools that we use most to add closed captions to our videos are Kapwing and Clipomatic.

We use each of them for totally different things.

We like to use Kapwing on our desktop computer to add captions to videos after they have been produced. Kapwing has a lot of different tools for adding text to your video, so which one you use depends on your aim. You are more than welcome to have a play and see which ones work for you, but we’ll just focus on two of them that relate specifically to CC you vid in this email.

If your video isn’t too long, and you are working on polishing it up before you post, you can add it to studio. Studio is where you can write the subtitles for bite-sized portions of your video. Kapwing will automatically break up your video into small bites and ask you to add in text to correspond to that portion.

If you have uploaded your video to the web already, you can insert a link in their Subtitler tool, which will auto generate subtitles using AI. In order to use it, you must already have your video hosted somewhere on the web, for example your website or somewhere like that. It’s great, but you do want to have a look over what it spits out because sometimes AI isn’t as smart as we think… jus’ sayin. After you’ve added the subtitles, you can easily change the font, colour and style of your text using their editing tools. It’s almost like magic its so easy to use.

Tool #2: Clipomatic

If we are recording a video that we want to upload directly from our phone to Instagram or Facebook, we like to use Clipomatic.

Clipomatic allows you to record directly into the app and then it autogenerates captions on top of your video. You can try out different styles, fonts and add filters to your video for simple editing in app. As well- if you’re videos are watched around the world, this tool allows you to close caption in 40 different languages! Crazy hey! It’s $6.99 to download and quickly pays for itself if you are regularly posting quick, in-the-moment captures on the fly.

Best Practices:

Now, to cover allll our bases and identify our biggest bug-a-boos. Let’s just run through some basic best practices.

  1. Make sure that you don’t add headers or text to the bottom of your video (for example, adding the name of a speaker below their face) if you are going to add subtitles. Add these to the top of the video instead so subtitles don’t interfere.
  2. Make sure the font you choose for the text is easy to read and large enough for people with bad eyesight.
  3. Make sure your text is highlighted and both colours are easy to read (remember people who are watching may be colour blind).
  4. Double check that your subtitles match up to the timing of the video. There is nothing more annoying than having a lag!

Best of luck with your closed captioning!

People we work with