Blog
Given that there are so many charities and NFPs vying for donation dollars, how on earth do you stand out from the crowd? How do you convince the generous people and businesses of Australia to give their pennies to YOU, rather than the charity next door? It’s a really good question, and one that a […]
Every time we host a workshop, or a training day, or any sort of social-media event, the same thing happens. At some point – sometimes right at the beginning, sometimes during the tea break, sometimes at the very end, just as we’re packing up our laptops – a person sidles over and admits – almost […]
If there’s one message that is told over and over at our Change the World events, it’s this: be brave. Nick Bowditch asks the question: “What would you do if you weren’t afraid?” It’s a powerful statement, and urges us to step out of our comfort zone and take risks. Nick talks a lot about reframing […]
You know what we LOVE? Seeing the storytelling button being switched on in people. If you’ve ever been to one of our workshops, training days, mentoring sessions or Change the World events, you will TOTALLY get what we mean by this. The storytelling button is the switch that’s flicked when you realise that you’re SURROUNDED […]
Have you ever wondered how some people know how to create the PERFECT Facebook post, while others struggle endlessly? I’ll let you into a little secret: the answer lies in Facebook Insights. There’s an absolute goldmine of information if you scratch the surface of your Facebook Page, and it can be really useful to help you […]
If there’s one thing we pride ourselves on at Hancock Creative, it’s our radical transparency. With us, you get the truth, the whole truth and nothing but the truth. On that, you have our word. With that in mind, we want to tell you the Hancock Creative story. All of it. Hancock Creative is a […]
Our love for Instagram stories is well documented, but we’re starting to feel the same about Facebook stories! Stories – whether on Instagram or Facebook – are awesome, for the simple reason that they offer small, real insights into your organisation or cause. They’re not polished, shiny snapshots, but behind-the-scenes glimpses. They give your followers […]
We recently chatted on Facebook about the different types of cause models. I wanted to take this opportunity to recap on the subject, because I know it’s of huge interest to our community! So, what IS the difference between a not-for-profit, a charity, a social enterprise and a profit-for-purpose? Are they the same thing? The short answer […]
We’ve been asked a few times recently how many people should be handling your social-media accounts. It’s a tricky one! There are a few factors, of course – namely, how big your organisation is, how many full-time staff you have on board, and what works for you. Everyone’s different! Social media is a big job. […]
It’s an interesting time for Facebook. On the one hand, organic reach is really low, with only a fraction of your followers seeing your posts (ouch). On the other hand, Facebook advertising continues to flourish, with this still being one of the most effective (and economical!) forms of marketing. Now, you can be all cynical about this, and […]