Blog

We’ve been asked a few times recently how many people should be handling your social-media accounts. It’s a tricky one! There are a few factors, of course – namely, how big your organisation is, how many full-time staff you have on board, and what works for you. Everyone’s different! Social media is a big job. […]

It’s an interesting time for Facebook. On the one hand, organic reach is really low, with only a fraction of your followers seeing your posts (ouch). On the other hand, Facebook advertising continues to flourish, with this still being one of the most effective (and economical!) forms of marketing. Now, you can be all cynical about this, and […]

Hashtags are funny old things. In a way, hashtags are the social media equivalent of standing on a street corner with a sandwich board, shouting LOOK AT ME, LOOK AT ME! Hashtags – in some people’s opinion – can seem a bit, you know, desperate, but we don’t agree. On the contrary, we think hashtags […]

Here at Hancock Creative we’re ALWAYS banging on about audiences. We’re a bit like a broken record in that respect. But, there’s a very good reason for this: it really does pay to know who’s following your social media. It’s only when you know who you’re speaking to that you’ll be able to create truly […]

As you probably already know, we work only with NFPs and worthy causes at Hancock Creative. When we begin our year-long Gain & Retain social-media mentoring program with a team of new clients, we kick off by finding out their “why”. In fact, we bring the incredible Nick Bowditch over to find out the “why”, […]

If you follow me on social media, you couldn’t have missed that I just got back from San Diego, where I attended Social Media Marketing World. SMMW is one of the biggest social media conferences in the world, with around 5000 people from all around the world attending. It was epic, and over the next […]

Facebook Live: have you tried it yet? If not, you should! At the moment, it’s one of the most effective tools on Facebook, getting great engagement, interaction and promotion. One of the main criticisms directed at big brands and organisations is that their social media is one-sided. That is, people feel like they’re being spoke […]

For most everyday Aussies, our first brush with AR or augmented reality came with the launch of Pokémon Go. But what is it really, and why do you need to care? What is AR and VR? In a nutshell, Augmented Reality is a technology that brings ‘not real’ things into your real world. In the […]

This week, I’d love to tell you our story. Some of you may already know it, most of you probably don’t. I want to tell you our story, because it impacts YOUR story. It’s the reason I send you emails every week, mentor hundreds of organisations, and lose entire nights’ sleep planning Change the World events around […]

I’ve been thinking a lot lately about grit. It’s such an undervalued quality. In case you have no idea what I’m talking about, grit is the meeting point between passion and perseverance. You can watch this incredible TED talk about grit here. Gritty people stay the distance. Grit helps us keep going when we’re tired, […]