Here’s the last part in our 3 part Back to Basics series. We’ve talked about the four advantages of a Facebook Business Page. We’ve gone through the five elements of a great Facebook Business page and now we’re going to talk about how to migrate a Facebook group to a Facebook Business page. Whew. That is a whole lot of Facebook.
A lot of smaller organisations, grassroots advocacy groups and community associations opt to start out on Facebook with a group. It’s a non-confrontational, easy way to start out. BUT, we have encountered plenty of clients who after a couple months, or a few years ,decide that it is time to move over to a business account. That is where it gets tricky.
Unfortunately, moving over a Facebook group to a business page is not as easy as migrating a personal page to a business one. You cannot simply migrate over your Facebook group. You have to start a new Facebook business page, then add the group members to the page. It’s not seamless, and you will lose some members along the way. Before getting started, you need to decide if it is worth it or if you can manage both the page and the group simultaneously to keep members from leaving your community.
Still want to migrate? Here’s how to make the transition as smooth as possible:
1. You must personally be one of the admins on the Facebook group page you want to migrate. If you are not an admin, ask the founder to add you as one. Eventually, they will have to make you the founder of the group, and then leave voluntarily so that the page can be shut down if you decide to do so.
2.Next, go and set up a Facebook Business Page from your personal account. It will not show your personal profile as an admin, but you will need to create the Business page from your personal profile in order for easy access. You can add other people who will manage the account in business settings later on.
3. Once you have your page set up, make sure you have at least two or three posts already on the page so it looks like the page is active before you invite your audience. Schedule a few more posts in for the weeks coming up. The last thing you want to do is invite people to follow a page where there is nothing happening. Not a good look.
4. Figure out if and when you are going to shut down your Facebook group, so you can let people know this when you invite them to your new Facebook page.
5. Once you have created your Business Page and decided when you will be closing down your group it is time to announce the change to your audience. First, put up a post in your existing group with a link to your Facebook Business page announcing that you are making the transition and why it is important that they migrate over.
6. Next, navigate back to your business page and click on the three dots button at the top of your page admin panel (like the screenshot above). You can only invite your friends, so make friends with people who are in your group. Make sure within the message you explain why you are migrating the group and what it means for them to follow the new page. Explanation is key, especially if you are planning on shutting down the original group. There may be some backlash, and giving a preemptive explanation is the best way to combat any negative feedback.
7. In the build up to when you will be shutting down your Facebook group (if that is what you decide to do) make sure that you are announcing this in your group. Schedule in posts in the lead up to this date, reminding people that the group is closing soon and if they still want to connect to people in this space they have to move over there. Make sure that you pin one of these announcements to the top of the page in your group.
8. Finally, when you are ready to close the group down permanently, delete all the members and archive the group by following these steps, directly from Facebook.
Boom! Done. Not quite so simple as we all hope, but that maps out a basic blueprint for how to convert your Facebook group to a Facebook Business Page. Good luck!