If so, don’t worry, I used to be in the same boat. When it’s broken down simply though, it’s not that difficult to understand. In fact, with recent updates to the algorithms on big social media applications, it’s quite important for small businesses and organisations with a social media presence to be aware of. So […]

Facebook is an excellent medium for not-for-profits to utilise, but the first step can be a little tricky. You need to decide whether you want to set up your organisation’s account as a Page or a Group. Both options have benefits, it all depends on what you want out of your Facebook presence. Groups A Facebook Group […]

I’m sure you know by now, that social media is so much more than drafting your content and clicking ‘Post’. A successful social campaign does not just publish content – you need to interact with your supporters. If you do not, your page (and therefore your brand or organisation) can appear to lack personality. So, […]